(The guys at Uber will love to acquire this one) – Meet Matattu, the Uber clone from Nigeria which is a ride hailing website and app which let’s you discover and hail a Keke napep online (or as they call it over there, an Auto Rickshaw), much like you hail an Uber Cab.
Transcended from a Keke napep transport business Samuel Ajiboyede, a serial entrepreneur founded in 2009 after quiting his Job as a Director at a top software and telecom company, he founded Matattu.
He said he saw the growing trend in e-hailing and ride sharing among Nigerians (thanks to the proliferation of Big Brother, Uber).
Also on Startups:
Cowsoko – It’s Official! You Can Now Buy Cows Online!
How Matattu works
If you’ve ever used Uber to hail a Cab, this should be a breeze for you.
Step 1: Go to your Play Store if you have an Android to download the app here.
Step 2: Like every typical web property of this sort, you sign-up with your name, phone, address etc.
Step 3: Access your pull-down smartphone menu atop or wherever you’ll find it and turn on your Location or GPS service.
Step 4: Set pickup location and destination.
Step 5: Review the payment summary and checkout. In a short while the nearest Keke napep will come find you.
Addressing problems of scale
How did Uber scale worldwide? It simply didn’t own any vehicles to begin with. It enabled drivers who owned cars already to plug into their service. It was a win-win-win for both driver, passenger and Uber.
Knowing well that the price of a brand new Keke napep in Nigeria costs between N500,000 – N650,000, Matattu on its path seems to be thinking in that direction, although it owns a few (a result of the initial Keke business Samuel started back in 2009).
Hence, he’s gone on to sign a Memoranda of Understanding between Matattu and the Tricycle Owners and Operators Association of Nigeria, TOOAN located in Lagos, a strategic partnership which ensures the availablity of up to 10,000 more Keke riders to sign-up for the app.
Unlike Big Brother Uber, Matattu charges a commission of 20% per ride and passengers can pay via card or cash.
So if you’re a rider in Lagos who has a clean Auto Rickshaw and you’re interested in using the service, especially since Uber doesn’t support these type of vehicles in Nigeria yet, it’s a great opportunity to increase your earnings. Simply signup here.
Meanwhile, in other related news, Uber has gone on to enable the e-hailing of Auto Rickshaws (sorry, Keke napeps) in India.
You Comment – I follow
What do you think about using Matattu? Drop us your opinion and social handles in the comments and I’ll follow all who comment on IG & Twitter.
Image credit: Matattu